About Shari & Noel

At Lifetime Solutions Plus we are independent insurance advisors. We assess our clients’ needs and use the best, most highly rated companies for our clients. Our foremost concern is giving our clients the best choice.


Noel Evans 


Noel was born and raised in Norfolk, Virginia. He attended Norfolk Collegiate and went to George Mason University, returning to the Norfolk area in 1994. After a successful 14 year career as a mortgage loan officer, he decided to enter the insurance business, starting his career at the Frieden Agency. It was there that he gravitated towards long term care as an area of expertise. He was recruited by Genworth Financial to join their Retail Long Term Care division in 2012, where he focused exclusively on Long Term Care planning and in the summer of 2015, opened Lifetime Solutions Plus, LLC with his business partner Shari Friedman.

Noel's passion for long term care planning stems from personal family experiences with LTC. In 1994, his uncle died at a very young age after an extended illness. Noel watched the toll this took on his Uncle & his family, both financially and emotionally.

Noel is an active member of the Rotary Club of Cape Henry and participates in several groups that focus on aging and LTC planning like the Virginia Beach Task Force on Aging.


Shari Friedman 


Shari was born in Buffalo, NY and raised in Portsmouth, VA. She attended Norfolk Collegiate School and graduated from The Ohio State University with a B.S. in marketing. After college, she worked at 2 hospitals as Human Resources Director in San Mateo, CA and Va. Beach, VA. She realized through her experiences that she had a love for working with people and helping them through various situations.

Over the past 10 years, she used her benefits experience and worked at 2 insurance companies in Va. Beach, which lead to a successful career with New York Life. In the summer of 2015, she decided to start a company with a long time friend, Noel Evans, called Lifetime Solutions Plus.

Because of Shari and Noel's experience with family members using long term care insurance benefits, they decided that area of planning would be the focus of their new company. They have a very trustworthy relationship with their clients, and treat them like family, finding the best solutions for each individual.

She is a member of the Business and Legal Society of the Jewish Federation, a mentor at Seatack Elementary School, and a member of the Professional Women's Society of Va. Beach.